MnDOT Library learned this week that we have won an ALA 2012 John Cotton Dana Library Public Relations Award!!
From the ALA website:
“One of the most prestigious awards given by the American Library Association (ALA) is the John Cotton Dana Library Public Relations Award, honoring outstanding library public relations, which is provided by the Library Leadership and Management Association (LLAMA, a division of the American Library Association), in conjunction with the H.W. Wilson Foundation and EBSCO Publishing.” The award is open to all types and sizes of libraries.
“The Minnesota Department of Transportation (MnDOT) created the “moving knowledge” campaign to convey updated space and resources and improve outreach efforts. The space redesign transformed the library from a “bland government” look to a warm and inviting environment. The eye-catching marketing campaign succeeded in bringing in new MnDOT users from throughout the state. The Grand Reopening Event drew 65 percent more attendees than the last Open House, and daily visits to the library increased 1000 percent.”
Congratulations to Sheila Hatchell and her amazing staff: Jim Byerly – Electronic Resources Librarian; Qin Tang – Technical Services Librarian; Karen Neinstadt – Reference and Outreach Librarian; Pam Gonzalez – Library Technician; Christie Schultz – Library Intern; and former Project Librarian – Anne Shelley.
We are so proud of you guys!